From nowhere, wearables have exploded into a multi-billion dollar industry, and fitness has been a massive driver. Stats say that if we buy one, there’s a 50% chance we’re under 30, and a 50% chance that we’ll use the device every day – but that’s still a lot of people who don’t use them regularly! I’ve tried almost all of them, I like some, I don’t get on with others; product reviews are rare on FitnessOnToast, but this post is about the only wearable that’s really connected with me, the one which has game-chagingly lowered the barriers to use, in which I feel emotionally invested, and which delivers the best quality of data to me, in the most aspirationally packaged way. It’s the Apple Watch, and this article is an illustration of “48 hours with it”, from my recent Maldives trip! (more…)