Recently, I joined my friends at Adidas to witness a unique partnering at the United Nations HQ in New York. Parley For The Oceans, an organisation dedicated to the preservation of our beautiful oceans, hosted a moving and informative session in the UN’s main chamber, at which Adidas board-member Eric Liedtke revealed a beautiful and groundbreaking running shoe created from discarded ocean plastic (of which there’s 40m lbs in the North Pacific alone!). It’s a totally unique production concept, and much of the profit will go towards funding the ocean cleanup yet further. I caught up with Eric afterwards to dig a little deeper into the shoe, along with finding out how one of my favourite sporting companies is evolving into an exciting future! Click MORE to read my update interview… (more…)