I just returned from a trip to Manhattan with Adidas for the launch of their new Ultra Boost shoe, alongside olympic titans Yohan Blake and Wilson Kipsang – an epic experience! This is a meaty ‘follow-on’ post from my trip to the company’s German HQ last year, and contains a behind the scenes view of the launch, my thoughts on the shoes, as well as an interview with Eric Liedtke (pictured with me above), who sits on the Adidas group board and is delivering their all-important ‘5 year plan’ in just 2 months time. It also has some of Adidas’ VP of Design for ‘Running’, Ben Herath’s thoughts too. I hope it gives you a good feel for what the company are up to right now, what they just launched, and what you’re going to see from them over the coming year! Read MORE…
