I’ve just returned from a trip to Cesena, a town near Italy’s Bologna, which houses the 150,000 square meter mega-campus of Technogym, the purveyor of fine exercise machines. In the fitness industry, there’s nothing else like this in the world; perhaps only Google or Bloomberg can compare as ‘destination’ employers. The site is both strikingly vast and visually exquisite, crafted by the virtuoso architect Antonio Citterio, and comprising a super-slick factory, a clandestine R&D facility, a university, a vast gym, a spa, a medical facility, an organic restaurant and far more. This ‘Wellness Village’ is the iconic focal piece of a totally unique firm, regularly recognised as offering the ‘Best European company working conditions’. I’ve had a privileged behind-the-scenes peek into their HQ, and this post shares my findings on something you’ve probably never considered, but certainly should! Click MORE to see it all…
