I recently hopped over to Florida for a photo shoot with Trendy Sports, one of the US’ leading online ‘fitness fashion’ destinations, now in Europe too. When they first got in contact, I took a look at their website and instantly wanted to be involved; they’ve curated a collection of many of my absolute favourite fitness brands in one place (Monreal, Lucas Hugh, J Linderberg, Peak Performance, Hugo Boss etc), and the original imagery on their sites definitely straddles the fitness/fashion boundary. ‘Golf’ may often conjure up dull images of the standard ‘white polos and chinos’ uniform; in these photos the mixture of styles – traditional as well as bold prints and colours were clearly taking 18th (& 19th-hole) fashion in a totally new direction! It was proving what I’ve always believed, that there is practically no separation between fashion and fitness wear. Fitness is a genuine, legitimate fashion occasion, and it’s ok to dress up for it! Click MORE to see some of their campaign images as well as some behind-the-scenes shots I snapped too! (more…)