I spent last weekend in the company of one of the greatest Swedish icons; no, not Björn Borg, ABBA, or the Chef from The Muppets – but Volvo! Throughout my childhood in Karlskrona (southern Sweden) literally everybody’s parents drove this marque, including mine. Our country has a reserved, understated national culture, and it’s a point of humor that the populace differentiates its individuality by buying the *newest* Volvo. Now though, the exquisite, silky and muscular aesthetics of this freshly-launched beauty, the XC40, make our old 1990s Swedish 240 estate look about as aerodynamic as a cube! Our weekend at The Grove was themed around the classically Swedish concept of Lagom (there’s no direct translation but perhaps conjure Goldilocks and her ‘just right’ porridge), and part of my role was to lead a group of fabulous lifestyle press around a 30-minute HIIT workout on the ‘wellbeing’ part of their experience. Click MORE to read my thoughts on this car, to see how we got on with lagom, and to get a little BTS from the event!
