Last week, I read a super thought-provoking short article in the British Airways Business Life magazine about Simon Sinek’s ‘Why, How, What’ thesis, which rose to prominence in his celebrated TEDx talk. In short, it’s 3 simple questions which the best companies and politicians in history could/can compellingly answer without ever being asked. The answers unveil their raison d’aître with total honesty and validity, and I feel it’s important to try and do the same. Whilst Fitness On Toast remains my passion project, and I’m certainly no politician, I wanted to explain not just the What and How, but share my ‘Why‘… The driving force behind me putting myself outside my comfort zone almost every day. For those who want to read it (which I recognise won’t be everyone), this post is an open and genuine distillation of my drive and ethos. Click more to see it all! (more…)