Back in January 2015, I was thrilled to join my friends at adidas for the global launch of the UltraBOOST, which has since become the hottest casual running shoe in the world! Now, 18 months on, they’ve developed generation 2.0, the UltraBOOST Uncaged; a new and improved version which is a reaction to the way it was being custom modified by enthusiasts! As a self-confessed shoe fiend; I feel privileged to have been one of the first to road-test these as part of my ambassadorship with the company.
Growing up I was relentless in pleading with my parents for a pair of trainers! So, when I finally got hold of my long sought after Stan Smiths, I would cherish them and wear them every single day, until they were falling apart, but I didn’t care. I’m now working with the brand I have loved and admired from such a young age, and as corny as it may sound it really is a dream come true. I’ve always been heavily into sports and living a healthy life, and to work with a company with such a strong, complementary ethos is quite unbelievable! To me, adidas represents a passion for sport – functionality, style, quality; it speaks of so much heritage whilst constantly innovating and delivering new technology to further the athletes out there! Massive thank you to the adidas team for allowing me to channel my innermost excited 8-year-old sporty self! To kick off, this post is a collection of thoughts on the new shoe, as well as some pictures we shot on the marvellous Croisette in Cannes, along which I ran every morning to put my pair (in Ray Red camo) through their paces!
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