Posts tagged 'Sportswear'

ADIDAS AMBASSADOR + ULTRABOOST UNCAGED!

Fitness On Toast - Cannes Images-14

Back in January 2015, I was thrilled to join my friends at adidas for the global launch of the UltraBOOST, which has since become the hottest casual running shoe in the world! Now, 18 months on, they’ve developed generation 2.0, the UltraBOOST Uncaged; a new and improved version which is a reaction to the way it was being custom modified by enthusiasts! As a self-confessed shoe fiend; I feel privileged to have been one of the first to road-test these as part of my ambassadorship with the company.

Growing up I was relentless in pleading with my parents for a pair of trainers! So, when I finally got hold of my long sought after Stan Smiths, I would cherish them and wear them every single day, until they were falling apart, but I didn’t care.  I’m now working with the brand I have loved and admired from such a young age, and as corny as it may sound it really is a dream come true. I’ve always been heavily into sports and living a healthy life, and to work with a company with such a strong, complementary ethos is quite unbelievable! To me, adidas represents a passion for sport – functionality, style, quality; it speaks of so much heritage whilst constantly innovating and delivering new technology to further the athletes out there! Massive thank you to the adidas team for allowing me to channel my innermost excited 8-year-old sporty self! To kick off, this post is a collection of thoughts on the new shoe, as well as some pictures we shot on the marvellous Croisette in Cannes, along which I ran every morning to put my pair (in Ray Red camo) through their paces!
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AHEAD OF MILAN FASHION WEEK…

Fitness On Toast Faya Blog Girl Healthy Training Travel Milan Italy Fashion Activewear Gym Clothes Outfit Sporty Chic Look OOTD Hotel Luxury Principe Di Savoia J Brand Louis Vuitton Under Armour Monreal London Duomo FINAL ULTIMATE-1We’re currently right in the middle of the holy trinity of global fashion weeks, and next week wraps up with ‘Milan’, arguably the fashion capital of the world. I was there very recently for blog meetings, and decided to go on an expedition through the sprawling streets in search of fitness fashion inspiration. I found far less than I’d imagined, which totally amazed me. In the era when fitness and mainstream fashion are unstoppably converging, with the activewear category literally growing at double the pace of broader UK general merchandise, the Milanese shop fronts did nothing to persuade me to dress ‘sporty chic’. Click MORE to see some of the discoveries I did make, along with some snaps from the stopover!

Fitness On Toast Faya Blog Girl Healthy Training Travel Milan Italy Fashion Activewear Gym Clothes Outfit Sporty Chic Look OOTD Hotel Luxury Principe Di Savoia J Brand Louis Vuitton Under Armour Monreal London Duomo COMPILATION (more…)