Being a devout follower of Activewear trends (it’s been my daily ‘uniform’ for over a decade as a personal trainer), I relished the opportunity to visit PURE London a few weeks back. It’s the monster-scale Fashion Industry ‘trade show’ at London’s cavernous Olympia which, amongst other genres, showcases a tonne of new sportswear that’s about to hit the market! I sifted through over 700 brands, and this, my dear reader, is a quick and easy-to-digest roundup showcasing what I thought were the top 5 discoveries – these are brands to keep your eyes on over the next few months! Click MORE to see them all… (more…)