I recently hopped over to Florida for a photo shoot with Trendy Sports, one of the US’ leading online ‘fitness fashion’ destinations, now in Europe too. When they first got in contact, I took a look at their website and instantly wanted to be involved; they’ve curated a collection of many of my absolute favourite fitness brands in one place (Monreal, Lucas Hugh, J Linderberg, Peak Performance, Hugo Boss etc), and the original imagery on their sites definitely straddles the fitness/fashion boundary. ‘Golf’ may often conjure up dull images of the standard ‘white polos and chinos’ uniform; in these photos the mixture of styles – traditional as well as bold prints and colours were clearly taking 18th (& 19th-hole) fashion in a totally new direction! It was proving what I’ve always believed, that there is practically no separation between fashion and fitness wear. Fitness is a genuine, legitimate fashion occasion, and it’s ok to dress up for it! Click MORE to see some of their campaign images as well as some behind-the-scenes shots I snapped too! (more…)
Posts tagged 'photoshoot'
PLAYING FOOTSIE ???
I’m a big fitness fashion junkie, and am especially a bit of a fiend when it comes to trainers (i’ll post a shot of my collection one day!). But aside from being spoilt for choice in terms of prints and colour, these humble gym-slippers also serve a far more functional purpose – to look after our poor old feet, knees and posture! Far too often, feet get neglected and suffer because of it. They work so hard for us every day, yet we pay very little attention to them – aside from the occasional indulgent pedicure. ‘Fashion over function’ doesn’t serve your long term interests with feet – if you exercise as regularly as I do, appropriate foot care is critical as the skin and bones are put under so much more stress. Above all, I think it’s worth paying extra attention to what kind of shoe you buy and for which occasion. A little gem that I’ve used for some time is ‘Runners Need‘ – they always have good descriptions, specs & reviews alongside the brand products, so I can be pretty sure that I’ll end up with the right shoe for the right purpose.
Another one I’ve recently stumbled across (no pun intended!) is Simply Feet. Due to an old knee-based running injury from a long time ago which flares up every now-and-again, I’ve been wearing ‘Rhythm shoes’ from Weil footwear recently. They’re super comfy – perfect for trekking around London – lightweight, breathable, with technical fabrics – but most importantly they’re podiatrist-designed, and feel like they support & stabilise my foot every step. Crucially for me, they don’t look like a piece of ugly medical technology; they look just as good as, for example, the Nike Lunarlon – my pair of Rhythm’s in the pictures here even have some coral pink girly detailing so I can coordinate them! If you have any back, heel, knee or leg pain when you run, or if you simply over-pronate, these relieve pressure & naturally re-align the foot.
I’m going to write a post on running socks too, as I think that completes the fitness-ready footcare regime! Keep your eyes open!
WEARING?? Nike Limitless Leggings, Bershka hooded waterproof jacket, Weil Rhythm Shoes in Silver / Coral, Mulberry ‘Henry’ gym bag. See all the pics from this shoot HERE.