We’re currently right in the middle of the holy trinity of global fashion weeks, and next week wraps up with ‘Milan’, arguably the fashion capital of the world. I was there very recently for blog meetings, and decided to go on an expedition through the sprawling streets in search of fitness fashion inspiration. I found far less than I’d imagined, which totally amazed me. In the era when fitness and mainstream fashion are unstoppably converging, with the activewear category literally growing at double the pace of broader UK general merchandise, the Milanese shop fronts did nothing to persuade me to dress ‘sporty chic’. Click MORE to see some of the discoveries I did make, along with some snaps from the stopover!
