mccartney | Fitness on Toast

Posts tagged 'mccartney'

ADIDAS BY STELLA MCCARTNEY

05/11/2016

Back in 2004, the world was different; there was no social media or Kim Kardashian, no cold press juices or barre classes, and hardly anyone read blogs because almost nobody wrote them! Another astonishing absence was ‘activewear’; but in that year, for the first time a high fashion designer, Stella McCartney, announced her pioneering partnership with adidas. The belief was that ‘fitness’ and ‘fashion’ were more closely related than the world realised, and the combination would uniquely incorporate adidas’ technological, functional know-how with Stella’s beautiful and feminine silhouettes. 12 years on, we take for granted that women want stylish and functional sportswear – a trend coloured heavily by these early innovators! Yet adidas by Stella McCartney has always maintained a unique edgy aesthetic, whilst being high quality, and wonderfully distinctive. To me, it’s the perfect of example of a genuine partnership creating something that’s way more than just the sum of its parts. In LA this week, I was one of the lucky few who had the opportunity to interview the designer after her spectacular SS17 show which took place in West Hollywood. Click MORE to read about Stella’s view on ‘health’, ‘wellness’, the show, and how she goes about the design process! (more…)

QUITE INTER STELLA !!!

15/02/2015

Whilst the Henley Royal Regatta isn’t until the 1st of July, and on the off chance you’re not Sir Steve Redgrave, anyone can try this superb form of exercise at the local gym! The humble rowing machine mimics the real thing, and provides some exceptional hidden health benefits which will see you using almost every major muscle group in your body. I think it’s one of the best low impact, high intensity ways to push through the anaerobic threshold, and chomp through calories! We shot this outfit in the fabulous gym of Coworth Park during a recent blog trip, and in collaboration with my friends at Zalando. I styled this look because I really wanted to showcase that sublime British talent, Stella McCartney, who’s done so much to push the boundaries of fitness fashion into something really special! (more…)

BOIL THE KETTLE (BELL) !!!

17/05/2014

Originating from deepest Russia as a tool farmers to weigh-up their crops (and get ripped in the process), the humble kettle bell has been around since the 1700s. These days, I’d argue that they’re capable of delivering a versatile and explosive full-body workout, which builds power and burns fat. The position and thickness of the handles (hanging directly under the wrists) unevenly distributes the weight, which means you need more strength in your grip, better co-ordination & more core engagement, as the weight is far more difficult to control. It also develops muscles through the arms, the shoulders and the other stabiliser muscles too. Dumbbells, as a comparison, are centred and therefore nicely balanced – kettle bells are inherently unstable, as their handles stick out comically from one side of the sphere & act like an additional pivot point control. Here’s a breakdown of one of my faves, the kettle bell swing…

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ABSOLUTELY STELLA PERFORMANCE !!!

08/05/2014

Stella McCartney is a fully-fledged fashion deity; that much was evidenced by her clean sweep at the Met Gala, reconfirming to the world just how on-trend, in-vogue and utterly a-la-mode she is at present. If an alien had landed in New York that night, they’d have presumed that Stella McCartney designs everyone’s clothes, everywhere, all the time. Capsule collections by big names, for big brands are commonplace these days, but they don’t come much bigger than Adidas by Stella. In fact, after 9 seasons, and with 135 current pieces available to buy right now, one must ask at what point is it no longer a capsule collection, but rather a legitimate standalone brand?!

To date, I’ve not featured any of the ‘Stelladidas’ range on FitnessOnToast.com, but every innocent scroll through my bookmarked sportswear websites will always be punctuated by the compulsion to linger longer at the Stella section. What I regularly find so intriguing about her creations is…