A couple of weeks back, I was joined by friends from Technogym, LuluLuemon, Misfit and my partner in nutritious crime Dr. Michelle Storfer – along with a group of fabulous attendees – to discuss ‘The Future of Fitness’ at the Hoxton Hotel Holborn for an event hosted by Cointreau (phew, long sentence)! The reason I wanted to bring these panellists together is because I think there’s been a totally seismic shift in the health and fitness industry over the last few years, especially in terms of how we consume it through social media. People are partaking of daily fitspo like never before, and the health-conscious are joining a growing on-line community where people display nutritious recipes, opine on fitness fashion ‘looks’ and share workouts. There’s a markedly increased thirst for fitness knowledge too – people want to educate themselves on what to eat, how to train but also why they’re doing it in the first place, and how it all fits together. This is a true age of health enlightenment. This event was all about highlighting some of the key changes and how they might play out going forward! Read MORE to see what we arrived at…
(more…)