Posts tagged 'Helly Hansen'



It’s been almost a year since I embarked upon my grand sailing adventure with Helly Hansen. In Scandinavia, they’re a home-grown super-cool brand, which generates the same patriotic affection as Burberry might here in the UK, so it’s been a bit of a dream partnership for me! Our journey led us from the tropical waters of Barbados to the blustery shores of Cowes where we smashed it to earn a massively unexpected medal position. To celebrate, we’ve put together a Winter Starter Pack of super technical clothing kit & accessories, which one super lucky reader will win! Click MORE to see what’s in the bundle (which is  worth over £650!!), and how to enter!



Fitness On Toast Helly Hansen Cowes Week Sailing Blogger Bronze Medal-5

Having placed third at Cowes Week alongside my Team Helly Hansen crew-mates, and after a year of training to sail competitively, I can comfortably say I absolutely adore the sport and couldn’t recommend it more, even for traditional land-lovers! For that reason, I wanted to share my top 5 places to sail in the UK, for those who may be thinking of trying something new this year. It’s a focused post shining a spotlight upon some exceptional sailing spots (and broader cultural gems) from around this wonderfully diverse country, from the northern heights of the Scottish Lochs to the limestone southern coast of England, whether you’re a beginner or a professional! (more…)


Fitness On Toast Faya Helly Hansen Sailing Demands Athlete Professional Team Concise Barbados Championship Level-7

You might remember this post from my recent trip to Barbados as I learn to sail ahead of Cowes Week in August, where I’ll be competing with team Helly Hansen! Whilst trying to figure out my Spinnakers from my Schooners, I was under the expert guidance of Team Concise‘s Captain, Ned Collier Wakefield; an award-winning, record-breaking professional ‘Competitive Offshore’ Sailor, who I thought would be perfect to tell the story of the physical and psychological challenges, as well as the fitness requirements of doing his job full time! Click more to see our interview together, and see if it can persuade you to dip your toe in the water, so to speak 🙂


Today, I’m over the moon to announce that I’ve partnered with the legendary Norwegian sailing brand, Helly Hansen and am embarking upon a proper adventure with them in the coming 6 months, learning how to sail and eventually competing at Cowes Week in August. But first, I’ll come clean; I’m not a total novice – during my childhood in Sweden I used to sail every summer – as did almost everyone who lived in the maritime environment of the Karlskrona archipelago – and Helly Hansen was the brand to wear, even back then. I’ve literally grown up with them, and have a lot of respect for the way they’ve helped develop the sport. The eagle-eyed reader may have spied over on Instagram that I recently had the mind-boggling opportunity to join them in Barbados and sail with Team Concise. In this little video I put together, you’ll see footage of us sailing the smaller GP 14 dinghies, however we also sailed on the midsized Diam 24 and the monster MOD 70. Click MORE to read about the top health benefits of this sport, which is SO much more accessible than you might have thought!  (more…)


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Energy – it’s a topic that’s often utterly misunderstood by clients, but I feel is a crucial one to grasp if you’re going to get the most out of your training. It’s our ability to do work. Every cell in our body needs it, and without it we wouldn’t be able to produce hormones, repair tissues, digest food etc. It’s stored in macronutrients (which are those three categories, ‘Fats’, ‘Proteins’ and ‘Carbohydrates’), and is accessible for our muscles to zupp up, via the two states of energy consumption; a) Anaerobic (without oxygen) and b) Aerobic (with). People often assume that one or the other is ‘bad’, but they’re just different, and both helpful! This post will dig into the benefits of each state! Also it was such a beautifully sombre day in London for this Remembrance Sunday, that I decided to visit the Tower of London to catch a final glimpse of the 890k ceramic poppies (called Blood Swept Lands and Seas of Red), installed to commemorate those soldiers who bravely fought & died to keep Britain free. Whether you read it for the content, or just look at the pictures, it’s all HERE:
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