The freshness of ingredients is *critical* in the pursuit of optimal nutrition. I’ve written extensively about purchasing fresh produce in the past, but a consideration which has been often overlooked and which is starting to be highlighted in new studies, is the importance of the packaging itself. This post touches upon that subject, and is in partnership with Noluma, leaders in light protective packaging technology and certification – together, we hope to raise awareness as to why this is an important consideration for consumers. To me, the reassuring knowledge that I’m *actually* getting the promised freshness, taste and nutritional content (vitamins & minerals) from my food is important. I’m a cynic, and often question whether the label tells the honest story. Noluma’s commitment is to provide light protective packaging technology that will help consumers get the nutritional content they are expecting, and that works for me. Click MORE to see the full take… (more…)
