I just returned from a trip to Manhattan with Adidas for the launch of their new Ultra Boost shoe, alongside olympic titans Yohan Blake and Wilson Kipsang – an epic experience! This is a meaty ‘follow-on’ post from my trip to the company’s German HQ last year, and contains a behind the scenes view of the launch, my thoughts on the shoes, as well as an interview with Eric Liedtke (pictured with me above), who sits on the Adidas group board and is delivering their all-important ‘5 year plan’ in just 2 months time. It also has some of Adidas’ VP of Design for ‘Running’, Ben Herath’s thoughts too. I hope it gives you a good feel for what the company are up to right now, what they just launched, and what you’re going to see from them over the coming year! Read MORE…
Posts tagged 'fitfam'
MY SNEAK PREVIEW: ADIDAS SS15 !!!
I’ve wanted to share this awesome experience for a while now, but it’s been embargoed… until now! Earlier this year I was whisked away to visit the Adidas global HQ in Germany with 5 other bloggers from around the world, to view the upcoming ss15 collection, to style my favourite pieces and participate in a photoshoot featuring the clothes. Click MORE to get my insight into this fabulous head office, and see some of the clothes that will grace their stores in time for the next bout of warm weather!