Posts tagged 'clothes'

INTERVIEWING THE DESIGNERS AT SWEATY BETTY !!!

Fitness On Toast Faya Sweaty Betty Head Office Interview Design Team Tamara Blog Girl Fashion Yoga Designer -15

As part of my prize for winning the Sweaty Betty blogger styling event for their SS14 collection (you might remember it from my previous post HERE), I had the opportunity to interview their design team (Lisa, Laura and Julia) over at SB HQ in Fulham. The picture above is me in full-on ‘interview mode’. Organised over 3 floors, with a yoga studio, a shop, full corporate infrastructure and a strict ban on using the lift, the headquarters reminded me of a mini-Asos office; buzzing, creative, young and very cool! There are fabric libraries, mood walls, rows of iMacs, hair straightener zones, and a growing collection of award plaques…

Below you’ll find the transcript from my interview. There are some fun pictures to go along with it, which give you a flavour of how their ground floor studio-space looks, but this post is really meant for the keen fitness fashion enthusiast. It provides a rare insight into how the people that create our ‘sports looks’ think about the design process. A huge logistical and creative effort gets underway every single season, and as western consumers, we tend to take that ‘in-store-availability’ and ‘newness’ totally for granted; we’re totally oblivious to what’s going on behind the scenes, to get the product onto our shelves. The Sweaty Betty team are developing a world-class approach to the process, and I found it a fascinating experience to get a glimpse of the construction. I hope you enjoy reading it (or maybe just browsing a few of the shots) 🙂 Faya x

Fitness On Toast Faya Sweaty Betty Head Office Interview Design Team Tamara Blog Girl Fashion Yoga Designer COMPILATION (more…)

STYLISH WORKOUT GEAR ON A BUDGET ???

Fitness On Toast Faya Blog Bershka Fashion Gym Clothes Affordable Cheap But Stylish Training Workout Gear extra-1

Some wonderfully engaged readers have been emailing me asking that I investigate some affordable fitness fashion options. At first, that sounds like a tough ask, because the price points on everything we tend to consider fashionable in the fitness world seem to be eye-wateringly expensive; they become these elated objects of desire in our mind’s eyes, like little gods in their own right! However, I think that doesn’t have to be the case. A keen eye on the internet, where something is always on sale *somewhere*, is the best way to steal a bargain, but failing that, you might look in the less obvious places…

This post features some wonderfully affordable workout kit from the high street brand, Bershka, to fulfil just such a brief… I found the clothes on an aimless stroll down Oxford Street and made a journey into the store to see what they’ve got that could be used for blog purposes; I was a bit shocked to see a whole fitness collection ready to go! From the options, I picked out the Neoprene Sweatshirt (£29.99), the Racerback Sports T-Shirt (£14.99),  the ‘Waistband Detail’ Sports Leggings (£19.99), and the Mesh Sports Bag (£29.99). I’ve teamed them with a new pair of shoes too, the Adidas Boosts, which were also more affordable than I’d feared and feel impossibly springy underfoot, as if they’re doing more than just recycling my wasted energy, but injecting a shot of extra power! The entire Bershka outfit leaves you with a fiver’s change from £100, which is less than some gym t-shirts I’ve seen in sports departments!

Over the coming months, I’ll be on the lookout for more chic and affordable fitness fashion to continue to prove that it is possible to workout stylishly without breaking the bank! Think Gap, Zara, Primark etc. Full pictures from the photoshoot at the link below, and more affordability to follow 🙂 Faya x

Fitness On Toast Faya Blog Bershka Fashion Gym Clothes Affordable Cheap But Stylish Training Workout Gear-COMPILATION-2

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HIDE UNDER A HAT !!!


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No time to shower after a workout? Need to pick up something at the supermarket? Feel like hiding? Caps are cute and perfect for hiding, and I find the block black and white ones are great as they go with everything in my training wardrobe!

Whilst a cap is a small thing, it’s part of a bigger theory on gym attire; I think it’s worth getting a few key outfits for the gym, including accessories and footwear. It encourages you to go to the gym more, because you’re not going to feel motivated to train whilst putting on a smelly old t-shirt. It’s not a catwalk but you are allowed to look good at the gym, and dedicated training gear can be designed to enhance your performance (e.g. oxygenating, breathable fabrics etc.)! I’ll be posting new gym kit on here…

Back to the cap? I Went to Barcelona a while ago and bought this cap from the Gaudi museum, I think it’s rather fun as it has an F on it (stands for Fitnessontoast, obviously)! These extra photos where taken on the roof spa/gym complex of my hotel.

Happy shopping this weekend, hope you find a great training cap 🙂 Faya x
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