Fitness On Toast was founded in 2013 by Faya Nilsson, a half-Swedish half-English personal trainer. Initially, it was an honest place to share healthy & unusual recipes with her clients, to offer nutritional tips, to communicate informative workout ideas, to curate ‘fitness fashion’ looks and to showcase ideas for wellness travel, having coined the expression ‘Active Escapes’. It’s since grown significantly beyond into a multi-award winning life-style platform, with an internationally published book, online guides, trailblazing ambassadorships for global brands like Adidas, Garnier, Starwood and Helly Hansen, as well as regular media appearances for BBC and ITV, with content read by an audience of hundreds of thousands of fitness enthusiasts. This has all grown thanks to her inspirational ethos, innovative content, and the dedication to beautiful aspirational imagery.
The photography is often shot around the world, as Active Travel forms a significant part of Faya’s healthy lifestyle ethos, with a consistent focus on editorial-quality posts. She has featured in the likes of Vogue, Cosmopolitan, Harpers Bazaar, Red, Stylist, as well as fitness publications such as Men’s Health & Women’s Health (for whom Faya also writes a regular fitness fashion column).
FitnessOnToast.com has won both the Cosmopolitan and UK Blog Awards ‘Best Lifestyle Blog’ accolade. Teen Vogue say that FitnessOnToast.com ‘delivers the perfect union of fitness and food’, and Harpers Bazaar remarks that ‘Faya is quite literally, a picture of health, posting beautiful images of her exercising all around the world’.
The site remains a platform upon which Faya continues to share the knowledge and experience she’s gained as a personal trainer with people all over the world who are just as passionate and enthusiastic about striving for a healthy, sustainable lifestyle.
“I’ve always wanted Fitness On Toast to be an unbiased, honest, organic, free-range view on ‘fitness, nutrition, travel and fashion’, in a single, friendly and accessible place. I still think it’s unique for that!”
In case you’re wondering about the name, Fitness On Toast is a light-hearted play on words – after Faya moved to London from Stockholm, she discovered (through reading clients’ food diaries) just how many meals are served ‘on toast’ ; cheese-on-toast, eggs-on-toast, beans-on-toast, … she thought she’d introduce some fitness on toast instead!