Fitness On Toast was founded in 2013 by Faya Nilsson, a half-Swedish half-English personal trainer. Initially, it was an honest place to share healthy & unusual recipes with her clients, to offer nutritional tips, to communicate informative workout ideas, to curate ‘fitness fashion’ looks and to showcase ideas for wellness travel, having coined the expression ‘Active Escapes’. It’s since grown significantly beyond into a multi-award winning life-style platform, with an internationally published book, online guides, trailblazing ambassadorships for global brands like Adidas, Garnier, Starwood and Helly Hansen, as well as regular media appearances for BBC and ITV, with content read by an audience of hundreds of thousands of fitness enthusiasts. This has all grown thanks to her inspirational ethos, innovative content, and the dedication to beautiful aspirational imagery.
The photography is often shot around the world, as Active Travel forms a significant part of Faya’s healthy lifestyle ethos, with a consistent focus on editorial-quality posts. She has featured in the likes of Vogue, Cosmopolitan, Harpers Bazaar, Red, Stylist, as well as fitness publications such as Men’s Health & Women’s Health (for whom Faya also writes a regular fitness fashion column).
FitnessOnToast.com has won both the Cosmopolitan and UK Blog Awards ‘Best Lifestyle Blog’ accolade. Teen Vogue say that FitnessOnToast.com ‘delivers the perfect union of fitness and food’, and Harpers Bazaar remarks that ‘Faya is quite literally, a picture of health, posting beautiful images of her exercising all around the world’.
The site remains a platform upon which Faya continues to share the knowledge and experience she’s gained as a personal trainer with people all over the world who are just as passionate and enthusiastic about striving for a healthy, sustainable lifestyle.
“I’ve always wanted Fitness On Toast to be an unbiased, honest, organic, free-range view on ‘fitness, nutrition, travel and fashion’, in a single, friendly and accessible place. I still think it’s unique for that!”
In case you’re wondering about the name, Fitness On Toast is a light-hearted play on words – after Faya moved to London from Stockholm, she discovered (through reading clients’ food diaries) just how many meals are served ‘on toast’ ; cheese-on-toast, eggs-on-toast, beans-on-toast, … she thought she’d introduce some fitness on toast instead!
Recent Press…
- GOOD MORNING BRITAIN – 2nd FEB 2018 SHOW
- SUNDAY TIMES STYLE – 3rd JAN 2016 FEATURE
- ELLE MAGAZINE ONLINE – BEAUTY – 27th Jan 2016
- INDEPENDENT ONLINE – 5th JAN 2016
- DAILY MAIL – 18th DEC FEATURE
- OK! ONLINE – 6th JAN 2016
- MEN’S HEALTH – MAGAZINE FEATURE – AUGUST EDITION – “FITTEST WOMEN OF INSTAGRAM” FEATURE
- WOMEN’S HEALTH – MAGAZINE FEATURE, AUGUST EDITION – BLOGGER STYLE
- WOMEN’S HEALTH – 17th JULY 2015
- EVENING STANDARD – 27th MAY 2015
- DAISY JEWELLERY – APRIL 2015
- HARPERS BAZAAR UK – 5th MAR 2015‘
- SHAPE.COM – 27th FEB 2015
- MAIL ONLINE FEATURE – 26th JAN 2015
- TELEGRAPH MAGAZINE – BEAUTY SECTION
- MAIL ONLINE – 4th JAN 2015
- RED MAG ONLINE – 12th DEC 2014
- COSMOPOLITAN FEATURE – 3rd NOV 2014
- HARPERS BAZAAR FEATURE – 14th AUG 2014
- STYLECASTER FEATURE – 7th AUG 2014
- TEEN VOGUE FEATURE – 16th JUN 2014
- GET THE GLOSS INTERVIEW – 14th MAY 2014
- STYLIST MAGAZINE ONLINE – 14th APR 2014
- RED MAGAZINE ONLINE – 28th MAR 2014
- EVENING STANDARD – 17th FEB 2014, p.39
- GRAZIA MAGAZINE – JAN 2014
- SWEATY BETTY WEBSITE – SS14 Blogger Styling Competition winner (yay) – 29th DEC 2013 –
- WOMEN’S FITNESS MAGAZINE – MAY EDITION 2013
- SQUAREMILE.COM – 7th MAY 2013
- FABRIC MAGAZINE – MAY PUBLICATION 2013