Stella McCartney is a fully-fledged fashion deity; that much was evidenced by her clean sweep at the Met Gala, reconfirming to the world just how on-trend, in-vogue and utterly a-la-mode she is at present. If an alien had landed in New York that night, they’d have presumed that Stella McCartney designs everyone’s clothes, everywhere, all the time. Capsule collections by big names, for big brands are commonplace these days, but they don’t come much bigger than Adidas by Stella. In fact, after 9 seasons, and with 135 current pieces available to buy right now, one must ask at what point is it no longer a capsule collection, but rather a legitimate standalone brand?!
To date, I’ve not featured any of the ‘Stelladidas’ range on FitnessOnToast.com, but every innocent scroll through my bookmarked sportswear websites will always be punctuated by the compulsion to linger longer at the Stella section. What I regularly find so intriguing about her creations is…
… the gorgeous and meticulous forms, combined with the luxurious materials, and a design aesthetic that seems so clean, so minimalistic, so elegant and sparse… yet people always speak well of the clothes’ performance under sport stress. One day recently, I just decided I’d go for it, and picked up my own piece of sports couture; a breathable, perforated tracksuit top, in her signature brown colours.
The brief doesnt sound good: a brown polyester hoodie could easily be straight out of the 80s, and is hardly something you might consider luxurious, aspirational or ‘designer’, but the execution is a totally different story. The perforation gives the impression of a playful, slightly sheer look; the shape is flattering and yet covers you up elegantly; the colour is far more ‘stylised’ than ‘drab’, and the exceptional degree of breathability means you can actually wear it to (look good whilst you) work out!
An iconic British designer required an iconic British backdrop, so I figured Big Ben & the Houses of Parliament would do very nicely indeed! It seems my spot was quite popular, as David Gandy (swoon!) strolled by as he filmed what I can only presume to be the Marks & Spencer AW14 commercial, right behind me! I may have lost focus for a moment…
Hope you enjoy the pictures Faya x
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