As you might have guessed, I’m Swedish (well, half Swedish). Ours is a modest nation, and we don’t boast about too many international icons but one of the country’s spirit-rallying figures is undoubtedly Björn Borg; we all get behind his legendary accomplishments even though they took place long before many of our births. He’s almost the personification of the Swedish flag to the nation; a great ambassador for our national achievements.
With that in mind, it was with enormous excitement that I was recently contacted by the Björn Borg clothing line, popularised in the UK for its adventurous and quirky underwear, but very much under-appreciated for its heavyweight performance sportswear credentials. They invited me along to their SS14 press event (hosted at the Piccadilly showroom, and staffed mainly by tall, striking models – sigh), and offered some new-season samples to be reviewed. This is a dangerous juncture, and I must declare a waiver of my strict impartiality for this – I feel a certain bias, especially when the clothes’ colours are blue and yellow ;)! Read my thoughts HERE:
The feel of these pixelated, digital leopard-print leggings is silky soft; they don’t ‘hold you in’ like many other sports leggings (p.s. that’s neither good nor bad, there is a place and purpose for the alternative as well). Rather, they remind me of Vevie’s treatment of ultra-sumptuous fabrics; you almost forget they’re there as they gently clasp your outlines, reacting not as a second skin, but almost a third one.
The statement ‘Björn Borg’ printed waist band (as featured on all the boxer shorts) is comfortably restraining, and is fitted enough to keep your leggings from falling down without forcing the dreaded ‘muffin-top’ upon you.
The top I went with here boasts my national colours and their thematic leopard-print decals which are so in-vogue on the catwalks this season, making a strong declamation that this brand has a very watchful eye on mainstream trends and not just sportswear.
So now another string has been added to the eponymous man’s bow; he didn’t just win 5 Wimbledons in a row – he also dresses you in fabulous activewear too! P.s. Tennis is great cardio too 🙂
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