NEW UNDER ARMOUR RUNNING SHOES !!!

Fitness On Toast Faya Blog Under Armour SpeedForm Apollo Running Shoe Pink Girl Ladies Barefoot Bare Foot Run Heel cushion air sole fabric breathable launch press blogger-2

I was recently invited along to the launch of Under Armour‘s new running shoe, the SpeedForm Apollo, which goes on sale this coming Friday (28th February), and is their updated follow-up to last year’s SpeedForm RC. The UK fitness advertising landscape is a homogenous onslaught, but this Under Armour offering is newness at its best, and as an obedient consumer, I just LOVE a bit of newness!

For the event, Ian Dickinson (Under Armour Head of European Footwear) flew over from their Netherlands base of operations, and I had a chance to pick his brain on the brand’s history, its ethos, to learn how it’s approaching the ultra-competitive footwear market, and to discover some of the drivers behind the technological innovations underpinning this Apollo shoe.

First off, I have to declare that I like these shoes. A lot. What strikes me first, as an objective viewer (I have no biased interest to declare), is the fluidity of its sleek lines; there’s a gentle suggestion of the natural ‘foot’ anatomy, right from the contoured upper which hints at ‘toes’, to the smoothly sculpted heel basket which has been scooped-out to fit snugly, right down to the full-on ‘footprint under-sole’.

Besides the obvious fact that it comes in a cute girly pink and a gorgeous aqua blue for men (I’d prefer this option personally), it feels like a really strong running shoe under foot. It includes technical features you can actually feel as a wearer, such as being super lightweight, having a ‘medial stability bar’ to offer a bit of extra midfoot support and prevent it rolling around when you land, and yields a deeply cushioned, well-supported ‘ride’. One of my favourite features is that it’s completely one-piece, whilst being ultimately breathable (featuring an impossibly airy blend of meshed fabrics which form a pseudo-skin layer), and not having any seams or stitches which gives it a second-skin feel and reduces the ever-debilitating ‘blister rub’. Also, unlike many other big brand shoes, it’s manufactured entirely in a clothing factory – out of the same fabrics as lingerie, which brings a whole new sense to the word ‘racy’ 😉 !!

I’ve been giving them a good going round the running track in Regent’s Park, and I really do like them; the seamless sensation is a massive plus, as I don’t get distracted or annoyed having to stop and adjust. I kind of forget the shoe is there at all, which I can only imagine is the highest form of praise you could offer to a ‘running shoe’ designer :) Some more pictures below… Faya x

Fitness On Toast Faya Blog Under Armour SpeedForm Apollo Running Shoe Pink Girl Ladies Barefoot Bare Foot Run Heel cushion air sole fabric breathable launch press blogger-3 Fitness On Toast Faya Blog Under Armour SpeedForm Apollo Running Shoe Pink Girl Ladies Barefoot Bare Foot Run Heel cushion air sole fabric breathable launch press blogger-1

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